Cyclists call for boycott of custom car shop after owner filmed himself ‘rolling coal’ on cyclist

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North Texas cyclists have called for a boycott of a custom car shop after a truck driver, believed to be the owner of the business, filmed himself blowing black smoke from his exhaust, known under the name “rolling coal”, on a cyclist.

Kevin Soucie, the owner of Turn 5 Fabrication, posted the video to the local “McKinney Uncensored” Facebook group, though it has since been deleted or made private.

The footage shows the driver, who filmed the incident on his phone, saying ‘Oh my God, a cyclist’, before accelerating to pass and covering the cyclist in thick plumes of black smoke from the exhaust of the truck.

The process, known as “rolling coal”, originated in the truck racing scene in the United States. Some motorists are now illegally modifying their vehicles to produce the same effect.

Megan Tyler, a local cyclist and car enthusiast, posted a screen recording of the video to the North Texas Cycling group. Tyler, who says he recognized Soucie’s voice in the video, called on members of the group to boycott the motorist’s business.

A number of cyclists have since posted reviews of the custom car store on Google, although some customers have responded by defending Soucie’s alleged actions and ridiculing the cyclists.

“Owner posts videos of himself endangering a cyclist on the road,” read one of the reviews. “He’s not someone I would recommend working with.”

“If the owner acts like his business does, I highly don’t recommend it,” noted another reviewer.

> Texas teenager who ran over six cyclists charged with aggravated assault with a deadly weapon

An evasive Soucie first told local newspaper the Star-Telegram that he was “vaguely familiar” with the video but didn’t “know all the details”. When asked if he was the driver of the video, the business owner declined to comment.

However, Soucie, who posted a photo on Facebook after the incident with the caption “I wanted to be a cyclist – but then I remembered I was not gay”, later admitted he was the driver at the flying, writing, “There’s one person I want to apologize to, and that’s the guy who had coal rolled on him.

“That was something stupid. If you are reading this, I would like to apologize to you in person. You are the only person who deserves an apology.

He later posted a video claiming the response to the incident, which included death threats, was an attempt to “cancel me, tarnish the shop and attack me, without provocation.”

The motorist, who said he was “trying to move things in a positive direction”, offered to build bike racks for the area and repair broken frames for local cyclists.

> “Get smoked boys”: a driver filmed “rolling coal” on cyclists

In another video, however, Soucie attempted to downplay the incident, saying that “I ride bikes and have dealt with people who have done things like that. And you know what? I always just sort of laughed.

“It’s not like I hit the guy or swerved the guy,” he said. “I crossed a lane because he was in a lane. That’s what cyclists do. But I understand that what I did was not cool and it was kind of a bad reflection of my company.

He said the attempted boycott of his company and the negative feedback he’s received since is an example of cancel culture, “and that’s really not cool either.”

Soucie’s actions aren’t the first time “rolling coal” has made headlines in Texas. In September 2021, a sixteen-year-old crashed into a group of six cyclists in Waller, 250 miles south of McKinney, after allegedly rolling coal over them in a Ford F-250 pickup truck.

The teenager was charged in November with six counts of aggravated assault with a deadly weapon.

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