The IVECO T-Way won the coveted iF DESIGN AWARD in the Heavy Truck: Industrial Design category. Founded in Germany in 1953, the iF seal stands for innovative design, for consumers and the design community. An independent jury of 120 international design experts selected the IVECO T-Way for its outstanding innovative design, as it brings style and technology to a traditionally conservative segment.
The IVECO T-Way is a strong and durable all-rounder, designed to do its job in all conditions. It focuses on translating the main elements of the IVECO Way heavy range for the specific off-road mission and incorporates all the styling cues of IVECO’s DNA, such as the proud logo dominating the highly detailed and distinctive grille, and the characteristic shape of the headlights. .
Every detail is tuned to provide maximum functionality in the off-road mission. Style and function are combined in design features such as the metal bumper corner, which protects the headlight and can easily be replaced if damaged.
The robust and versatile exterior of the IVECO T-Way is combined with a cabin interior focused on driver comfort and safety, featuring excellent ergonomics, integrated technology and advanced connectivity. The dashboard is designed around the needs of the professional driver with easy-to-reach controls grouped into functional areas and finished in materials inspired by automotive standards and suitable for the off-road mission. Details such as the metal bezels on the steering wheel and infotainment area mirror the styling treatment of the exterior design, creating a 360-degree IVECO T-Way experience.
The IVECO T-WAY never loses sight of its mission, however, with its new HI-TRONIX automated transmission offering functions specifically developed for off-road mobility. New rear disc brakes, a reinforced rear suspension system, reduced curb weight, connectivity, digital services and a very comfortable cabin combine to provide operators with practical technology that helps run a modern business and profitable.
Marco Armigliato, Industrial Design Manager, Iveco Group, said: “We are very honored that the IVECO T-Way has been shortlisted for this prestigious iF DESIGN AWARD. Its design combines robustness, reliability, efficiency and driver orientation, effectively combining functionality and style. This recognition follows recent additional accolades for the IVECO T-Way over the past six months, including winning the coveted German Design Award for “Excellent Product Design” from the German Design Council, and the prestigious Red Dot Award for “Product Design” 2022.”
The iF AWARD winners were celebrated on Monday, May 16, 2022 at the iF DESIGN AWARD ceremony, at the famous Friedrichstadt-Palast in Berlin, where Marco Armigliato received the award on behalf of the Iveco Group.
The IVECO T-Way is the brand’s extra-heavy vehicle, champion of performance, robustness and durability on difficult terrain, with load capacities exceeding standards. It is completed by the IVECO X-WAY, the brand’s crossover vehicle, used for on-road transport and designed to face the last mile off-road to reach the construction site.