October 28 – Rusty’s Ice Cream to appear on “The Drew Barrymore Show” | Fwbusiness

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What do you get when you bring together a comedy magician, dental hygienist, and architect?

An 80’s themed ice cream shop.

That’s the joke made by Rusty’s Ice Cream co-owners, Rusty Ammerman, Angela Lanning and Craig Armstrong, surrounding their business at 9171 Lima Road in Fort Wayne.

The themed ice cream shop made its debut on “The Drew Barrymore Show” for a Halloween-themed episode highlighting the 1920s, 1950s, 1980s and 1990s with special guest Ross Mathews.

“I received a phone call from a New York phone number that I was convinced was spam,” Ammerman said. “She said, ‘Hi, my name is Jess and this is going to sound crazy but I’m a producer for’ The Drew Barrymore Show ” and I said ‘Hi, Jess.'”

Ammerman said the producer asked him if he knew who Drew Barrymore was.

“I said, ‘You mean’ ET ‘,’ Firestarter ‘,’ Charlie’s Angels’, ‘Scream’? And she said “Yeah” and I say “Yeah, I know who Drew Barrymore is,” Ammerman said.

Ammerman said the producer told him about the business, the pandemic and how they are giving back to the community.

“She said, ‘You might not hear from me again, we’re just working on some ideas here” and I asked if it was a “don’t call us, we’ll call you” and she said yes, “he said. .

Ammerman said he heard from the show on October 19 and asked if the owners would be willing to come to New York and film a segment.

“I said of course we would, and she asked if we would be able to get on a plane that day and I said I was flying to another place,” he said. “She convinced me it was hit or miss, so we rescheduled a bunch of things and flew to New York.”

Lanning said she thought it was a scam when Ammerman told her they would be on the show.

“I kind of refused to believe anything was going to come out of it until I saw the travel route, which didn’t happen for eight hours after they asked if we could get on a plane now, ”she said. “I completely didn’t think everything was going to happen.”

Ammerman and Lanning filmed the segment on October 21.

“Everyone on the show was so nice and they were so accommodating and they went out of their way to make us feel welcome and to prepare to make sure we weren’t too nervous,” Ammerman said. . “Drew herself stopped and graciously had a few minutes of conversation with us and was legitimately interested in us or did a great job pretending she was.”

Lanning said she was scared and excited to be on the show.

“I am grateful for the opportunity to be on the show,” Lanning said. “It was a little scary. (Drew) is super sweet and super down to earth.

Ammerman said the show’s producers found them through Google.

“They just went Google ‘the small business theme in the’ 80s’ and we were one of those that popped up,” he said. “They tore us away.

Towards the end of the segment, author and entrepreneur Kim Perell donated $ 10,000 to the ice cream shop and offered to be Ammerman and Lanning’s mentor.

“It’s never easy to become an entrepreneur, and it’s amazing and inspiring to watch yourself enter into entrepreneurship during such a really tough time,” Perell told Ammerman and Lanning on the show.

Perell said his grandmother gave him $ 10,000 when she started her business and wanted to “donate” it to the business. She is the author of “Jump: dare to do what scares you in business and in life”.

The segment in which Ammerman and Lanning appeared is titled “Drew-Gooders”. Barrymore spoke about the two handing out free ice cream during the COVID-19 pandemic.

Ammerman said it was Lanning’s dream to start an ice cream shop.

“We’re ice cream fans, and when we travel across the country we always go to the ice cream shops and see them and sometimes we were very impressed, but most of the time we weren’t.” , did he declare.

Ammerman said Lanning “had it in his soul” around 2018 that they were going to start an ice cream truck.

“I reluctantly went and said if we were going to do an ice cream truck, this is how it would be,” Ammerman said. “I’m a comedy wizard and that’s really all I know, so I said it was going to be thematic, it was going to be flawless, it was going to be fun, it was going to be interactive, it was going to be entertaining. It will be like Disney has an ice cream truck.

Ammerman said the reason they chose an ’80s theme is that he’s an’ 80s kid and he’s a great decade.

“The fashion was great, the music was amazing, the movies were fun,” he said. “What I miss most about the ’80s is the sense of humor that means we had one.”

The pair started the ice cream truck and ran it for years and it was a natural transition to a brick and mortar, Ammerman said.

“The pandemic hit and the space we were looking at wasn’t going to work, so we reassessed and started a year ago in January with the build and put everything together and we had a smooth opening in March and made our grand opening on May 1st. Ammerman said.

For the store’s opening, the owners had one of the DeLoreans from the Back to the Future franchise with break dancers and a DJ.

“We just took the theme and used it, and people seem to be enjoying it,” Ammerman said. “I can’t stress enough that our employees, whom I call ’80s Women’ and ‘Darling Dudes’, go out of their way and interact. “

Ammerman said he believed it was the attention to detail that set them apart from other ice cream shops.

“What would be easy to do is take the four blank walls that the owner gives you, paint them white, throw out some posters from the 80s, maybe put them in poster frames and to say, ‘Look, we are the 80s’, ”he said. “It just wasn’t going to work for us. It was not enough.

Rusty’s geometric walls are hand painted and they have a 1989 CD jukebox with a video game console with lots of 1980s games and a bathroom designed for 1980s video games.

“We’re constantly doing more things,” Ammerman said. “I can’t say that every time someone comes in there will be something else, but I think it’s safe to say we’re adding something else every week.”

The interior of the store isn’t the only ’80s-themed item that customers can find.

The owners sampled over 100 different ice creams and Ammerman said what they chose was “by far” the richest, creamiest ice cream from Good’s Candy in Anderson.

Rusty’s sells sundaes titled “Ghostbusters”, “Magnum PB”, “Mad Max” and more. The store also offers vegan and no added sugar options. Ammerman said the flavors are made exclusively for the store.

“I want people to have that nostalgic feeling,” Ammerman said.

The segment can be found on the YouTube channel for “The Drew Barrymore Show”.


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